New Season, New Mood — AIMER Pre-Fall 2025 Denim Edit Has Landed

As the days begin to shift and the first hints of fall set in, AIMER introduces its Pre-Fall 2025 Denim Edit — a curated capsule of effortlessly wearable styles grounded in everyday versatility and modern edge.

This season, we're elevating the classics with new washes, signature stitch details, and updated silhouettes across our core denim pieces — from boyfriend jeans to oversized shirts — all cut in 100% cotton denim with a just-faded-enough finish. Orange topstitching, a nod to vintage workwear, and a new-season leather badge round out the design upgrades.

What’s New in the Edit

The Essentials, Reimagined

Essential Regular Fit Denim Shirt

Reworked for Pre-Fall 2025, this classic shirt returns in a new indigo denim and light wash option. With its clean embossed logo and chest pocket, it delivers structure and versatility in one go-to staple.

Perfect for everyday wear, layering under jackets, or pairing with denim-on-denim looks.

Denim Oversized Shirt – Unisex Fit

Our best-selling oversized shirt is back — now cut in 100% denim for a roomier silhouette that works across wardrobes. Finished with chest pockets and AIMER logo detailing, it’s available in light and indigo denim.

A genderless essential, great for layering or wearing solo.

The Boyfriend Jean — Relaxed with a Refined Edge

Your go-to for effortless off-duty style. These high-rise boyfriend jeans offer a slightly relaxed fit in a soft denim blue wash, complete with a front zip and button fastening.

• High-rise waist
  

• Relaxed fit
  

• Sizes: XS, S, M, L
  

A must-have silhouette for transitional dressing.

The AIMER Denim Jacket — Classic Reinvented

A returning icon, now updated with embossed logo buttons and a leather logo patch at the back. This denim jacket comes in Dark Denim and a new Light Faded Wash.

• Relaxed fit
  

• Durable denim construction
  

• Signature stitching details
  

Style tip: Layer it over a slim-fit tee or the Knit Polo for a laid-back fall look.

The Knit Polo — Striped & Easygoing

Meet your new casual classic. The AIMER logo knit polo comes in navy stripe and blue stripe colorways, made with soft, breathable cotton and finished with a buttoned collar and embroidered chest logo.

• Sizes: XS/S, M/L
  

• Fabric: 100% Cotton
  

• Pairs effortlessly with denim or wide-leg trousers.
  

Accessories & Base Layers — The Final Touch

• AIMER Atelier Cap
  Made from denim cotton with standout embroidered branding, this adjustable cap brings laid-back polish to any look.
  
  

• AIMER Small Tote
  A compact carryall in cotton canvas with contrast black straps, internal slip pocket, and logo embroidery.
  
  

• Ivy Slim Fit T-Shirt
  Clean, modern, and minimal — this crew neck tee in Sand and Grey is your base layer for both work and weekend.
  
  

• Classic Long Sleeve T-Shirt
  Designed with a body-hugging fit and soft stretch fabric. Available in Blue, Navy, and Black.
  
  

• Core Essential Regular Fit Shirt
  Tailored with sharp collars and curved hems, this button-down classic comes in White Oxford and Blue Pinstripe Oxford.
  

Fall Starts Here

This edit is everything we love about fall: textures, layering, and effortlessly wearable staples — with just enough edge to make them your own. Whether you're layering up in denim or dressing down in knits, AIMER Pre-Fall 2025 is built for transitional dressing with lasting impact.

Explore the collection now — while your favorites are still in stock.