AIMER Celebrates the Launch of SS25 Linen Collection with an Exclusive Event at Soho House Bangkok
by pichec Admin
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On Saturday, June 21, 2025, AIMER unveiled its Spring/Summer 2025 Linen Collection with an intimate and thoughtfully curated event — the AIMER SS25 Linen Experience — at the prestigious Soho House Bangkok. The event was a celebration of effortless elegance, minimalism, and the beauty of summer’s most timeless fabric: linen.
AIMER SS25: Lin et Lumière — Linen in a New Light
The new AIMER SS25 Linen Collection, titled Lin et Lumière (Linen and Light), explores the breezy, breathable textures of natural linen in soft, earthy tones and sophisticated silhouettes. Designed to elevate everyday dressing, the collection reflects AIMER’s dedication to craftsmanship, detail, and understated luxury. Each piece effortlessly merges functionality with finesse, offering wearers comfort without compromising on style.
With this launch, AIMER reaffirms its commitment to sustainable fashion and seasonal versatility, offering wardrobe staples that speak to mindful design and enduring elegance.
A Community of Style and Substance
AIMER was honored to welcome a remarkable group of style tastemakers, entrepreneurs, and creative leaders who reflect the brand’s ethos of elegance, intentional living, and modern minimalism. These distinguished guests brought a dynamic energy to the AIMER SS25 Linen Experience, celebrating fashion with meaning and artistry.
Esteemed attendees included:
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Nakarin Wanakijpaiboon (Ken) @kennakarin
CEO & Editor-in-Chief of The Standard and host of The Secret Sauce Podcast, a voice of modern business and culture in Thailand. -
Rachada Chaiyachote (Anna) @anna_whatshelikes
Founder & CEO of @exhibitspace, @selfportraitbangkok, and @anillabangkok — a visionary in fashion retail and creative lifestyle spaces. -
Nalinthip Sakulongumpai (Bua)
Renowned Thai actress and model, admired for her timeless beauty and effortless style. -
Manatsanun P. and Tarm
Creatives and project leaders in the fashion and art industry, bringing conceptual thinking to modern design narratives. -
Sawitri Rochanapruk @junesawitri
A celebrated personality in Thai media, known for her bold expression and cultural influence. -
May Buranasiri @dailycherie
Beauty, style, and travel content creator behind DAILYCHERIE on TikTok and YouTube, with a flair for storytelling and dachshunds.
Together, this community created a vibrant exchange of ideas, inspiration, and shared appreciation for intentional fashion and summer-ready design — perfectly echoing the spirit of AIMER’s SS25 Linen Collection.
Their presence reflected a shared appreciation for conscious fashion, aesthetic storytelling, and modern femininity.
Curated Experiences: A Mindful Celebration of Summer
Guests immersed themselves in curated experiences designed to complement the essence of the SS25 Linen Collection:
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Farm-to-Table Bites, artfully prepared by the chefs at Soho House, celebrated fresh, local ingredients — a nod to simplicity and seasonality.
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The Energy Stone Bar offered a mindful summer workshop, where guests explored the connection between natural elements and personal intention, mirroring the values behind the collection.
Looking Ahead
The AIMER SS25 Linen Experience was more than a launch — it was a celebration of intentional design, community, and seasonal transition. With Lin et Lumière, AIMER invites you to rediscover linen in its most refined, radiant form — tailored for summer, made for every day.